Santa, Stuffing...Savings?? Don't get left behind!

Searches around savings pick up immediately after Christmas as people resolve to save more for next year after the expensive festive season. Spotting and having the flexibility to act on this trend can help you cash in on consumer desire to save money.

The two week period between Christmas and the first week back at work represents the best possible time to build cost efficient market share in the Savings market.

While Queries see a huge jump in this window, CPCs move in the opposite direction (32% down in 2009) as advertisers tend to overestimate the reduction in demand over December and misalign budgets during this seasonal spike.



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READ MORE from the Google Finance Team on how to make the most of the Savings market this Christmas .