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Budget boosts first-time-buyer opportunity
Tuesday, April 19, 2011 | 4:00 PM
Labels: Insights, Mortgages, UK Finance Blog
As soon as the March Budget was announced, we saw a spike in interest in 'first time buyer' mortgage related queries online. Clearly the FirstBuy scheme has generated interest: queries shot up immediately and have shown a continued rise since then.
Source: Google internal
For advertisers and providers with an interest in this sector of the market, this gives a window of opportunity to capture customers, while they research and may look to purchase alternate mortgage products online.
We've looked at trends in what people are searching for and put together a keyword pack (access here) which is a good starting point for advertisers looking to expand their coverage of the first-time-buyer sector. In less than one month since the Budget announcement, there have been over 80,000 queries against these specific terms.
Remember that there are many free Google tools to help you build out AdWords campaigns in the Opportunity Tab within your AdWords account.
Source: Google internal
For advertisers and providers with an interest in this sector of the market, this gives a window of opportunity to capture customers, while they research and may look to purchase alternate mortgage products online.
We've looked at trends in what people are searching for and put together a keyword pack (access here) which is a good starting point for advertisers looking to expand their coverage of the first-time-buyer sector. In less than one month since the Budget announcement, there have been over 80,000 queries against these specific terms.
Remember that there are many free Google tools to help you build out AdWords campaigns in the Opportunity Tab within your AdWords account.
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