Mobile Marketing for Car Insurance

We've been talking about mobile search marketing for some time, and advertisers in the Finance sector are increasingly forming strategies and starting to make moves in this area.

If you look at growth trends for a term like 'car insurance', for queries made on mobile devices over recent months, it's clear that consumers are ready to engage on the mobile platform.


Source: Google internal

The challenge for advertisers is to ensure that your brand is ready to be found in the mobile space, and to facilitate interaction and loyalty with your target consumer. We've formed some high level best practices for mobile marketing:

Be Clear
What are your mobile business objectives? Conversions; Engagement; Downloads..?

Be Found
Build optimised campaigns for mobile, and use engaging ad formats such as Click-to-Call and Location Extensions with Maps

Be Ready
Create a website that follows mobile best practices

Be Smarter
Consistently track and report, and optimise accordingly

Read more in Ian Carrington's (Mobile Advertising Sales Director, Google EMEA) mobile strategy article in Marketing Week