Snow peaks Travel Insurance interest

As the snow continues to disrupt travel plans across the UK and beyond, we've seen a peak in travel insurance queries. Travellers concerned for the impact of cancelled flights, missed connections and other disrupted travel plans may find themselves in the market for last-minute travel insurance.



Our advice?

• Make sure you have good keyword coverage for seasonal related searches
• Try some eye-catching seasonal creative related to snow or bad weather
• Ensure your daily budgets are allowing for spikes in queries