As the snow continues to disrupt travel plans across the UK and beyond, we've seen a peak in travel insurance queries. Travellers concerned for the impact of cancelled flights, missed connections and other disrupted travel plans may find themselves in the market for last-minute travel insurance.



Our advice?

• Make sure you have good keyword coverage for seasonal related searches
• Try some eye-catching seasonal creative related to snow or bad weather
• Ensure your daily budgets are allowing for spikes in queries

Searches around savings pick up immediately after Christmas as people resolve to save more for next year after the expensive festive season. Spotting and having the flexibility to act on this trend can help you cash in on consumer desire to save money.

The two week period between Christmas and the first week back at work represents the best possible time to build cost efficient market share in the Savings market.

While Queries see a huge jump in this window, CPCs move in the opposite direction (32% down in 2009) as advertisers tend to overestimate the reduction in demand over December and misalign budgets during this seasonal spike.



Our recommendations?

READ MORE from the Google Finance Team on how to make the most of the Savings market this Christmas .