Take a look at the YouTube UK Homepage today, for More Th>n's 'More Than Freeman' campaign - proof that you can make a splash with insurance!

Their Click-to-Play masthead plays a short clip from the 'rooftile' home insurance ad and then leads through More Th>n's branded YouTube channel for more TV ads, a 'making of the ads' film, and other features such as links through to follow on Twitter and Facebook.

For more information about YouTube and the opportunities for your brand, just get in touch with your Google contacts :)

Today, a great example of a UK financial services company using the YouTube homepage takeover masthead ad format to gain brand visibility. Visa are running a 'Pay with Visa' competition and driving traffic to their own competition site through the YouTube masthead.

• The YouTube homepage delivers ~9,500,000 daily impressions in the UK
• 54% of YouTube users in the UK are aged 35+

(Source: Nielsen Sep 2010)

For more examples of finance (and other) brands using YouTube please visit our YouTube Creative Hub

Cross Post from Google Barometer Blog, by Selina Rennie, Agency Team

Our new YouTube channel, Bubble, showcases the best and brightest YouTube executions to date, be it a cool new viral or a stunning masthead.

The site is easy to navigate. It allows you to browse content by ads, check out the latest YouTube news or take a look at past viral advertising campaigns that have run on YouTube.

If you are looking for some inspiration, take a look at our most popular Bubbles as voted by subscribers of the channel each month.

If you are interested in learning about the benefits of advertising on YouTube, head to the 'How To' section. Here, you can also learn about the advertising formats that are available and how advertising analytics and insights can be utilised to optimise YouTube campaigns.

On Bubble, you will also find some useful videos on how YouTube impacts brand metrics. Here is a taster:




For all of this and much more, visit Bubble today.