Visa on YouTube homepage takeover

Today, a great example of a UK financial services company using the YouTube homepage takeover masthead ad format to gain brand visibility. Visa are running a 'Pay with Visa' competition and driving traffic to their own competition site through the YouTube masthead.

• The YouTube homepage delivers ~9,500,000 daily impressions in the UK
• 54% of YouTube users in the UK are aged 35+

(Source: Nielsen Sep 2010)

For more examples of finance (and other) brands using YouTube please visit our YouTube Creative Hub